Privacy Policy
SquareFeet.App – UK Property Portal
Last updated: 5 December 2025
We are Biniare Limited, a company registered in England and Wales under company number [XXXXXXX] with our registered office at [full address]. We operate the website [www.squarefeet.app] (the “Website”) and any associated mobile applications (together the “Platform”).
We are registered as a data controller with the UK Information Commissioner’s Office (ICO) under registration number [ZA/ZAXXXXXX – insert your real number once registered].
This Privacy Policy explains how we collect, use, share and protect your personal information when you use our Platform to search for, list, buy, sell or rent commercial and residential properties in the United Kingdom.
1. Information We Collect
1.1 Information you give us directly
- Name, email address, postal address, phone number(s)
- Account login details (username and encrypted password)
- Property preferences, saved searches and favourites
- Details of properties you list for sale or rent (including photos, floor plans, EPCs, etc.)
- Financial information (only when you pay for premium services or advertising via Stripe or other PCI-compliant payment processors – we never store full card details)
- Correspondence with us or with other users via our messaging system
1.2 Information we collect automatically
- IP address, browser type, device information, operating system
- Cookies and similar tracking technologies (see our separate Cookie Policy)
- Usage data (pages viewed, time spent, clicks, property searches performed)
1.3 Information we receive from third parties
- Identity and contact data from estate/letting agents or developers who list properties on your behalf
- Credit/reference checks from licensed credit reference agencies (only when you apply for tenancy or certain premium services)
- Data from HM Land Registry and other public sources when we display sold prices or ownership information
2. How We Use Your Information
We use your personal data for the following purposes:
| Purpose | Lawful Basis (UK GDPR) |
|---|---|
| Provide property search & listing services | Performance of a contract with you |
| Create and manage your account | Performance of a contract with you |
| Send property alerts & recommendations | Consent (you can withdraw at any time) |
| Process payments & issue invoices | Performance of a contract / Legal obligation |
| Communicate with you (service messages, enquiries) | Legitimate interests |
| Prevent fraud and abuse | Legitimate interests / Legal obligation |
| Improve our Platform (analytics & testing) | Legitimate interests |
| Comply with legal obligations (e.g., Rightmove/Zoopla data standards, anti-money laundering checks) | Legal obligation |
| Direct marketing (email/SMS) | Consent or soft opt-in (existing customers) |
3. Who We Share Your Information With
- Estate agents, letting agents, developers and private sellers/landlords who list or enquire about properties
- Selected third-party service providers (hosting, email delivery, payment processing, analytics – all under strict data-processing agreements)
- Credit reference and fraud prevention agencies
- Law enforcement or regulators when legally required
- In the event of a merger, acquisition or sale of assets, your data may be transferred to the new owner
We never sell your personal data to third parties for marketing purposes.
4. Marketing Communications
You can opt in to receive property alerts, market updates and offers. You may withdraw consent or unsubscribe at any time by:
- Clicking “unsubscribe” in any email
- Updating your preferences in your account settings
- Contacting us at everything@squarefeet.app
Existing customers may receive marketing about similar services under the “soft opt-in” rule unless you opt out.
5. Data Retention
- Account data: retained while your account is active + 6 years (tax/legal requirements)
- Property listings: kept for 10 years after removal (sold-price history & market transparency)
- Enquiry messages: 3 years
- Payment records: 7 years (HMRC requirements)
6. Your Rights
Under UK data protection law you have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your data (“right to be forgotten”) in certain circumstances
- Restrict or object to processing
- Data portability
- Withdraw consent where we rely on it
- Complain to the ICO (www.ico.org.uk)
To exercise any right, email everything@squarefeet.app or write to our Data Protection Officer at our registered office.
7. Security
We use industry-standard encryption (TLS), secure hosting in the UK/EEA, and regular penetration testing. However, no internet transmission is 100% secure and you transmit data at your own risk.
8. International Transfers
Most of our processors are based in the UK or EEA. Where we use providers outside the UK (e.g., certain analytics tools), we ensure UK-approved safeguards (UK International Data Transfer Agreement or UK Addendum to EU SCCs) are in place.
9. Children
Our Platform is not intended for children under 16. We do not knowingly collect data from children.
10. Changes to this Policy
We may update this policy from time to time. Significant changes will be notified by email or a prominent notice on the Website.
11. Contact Us
Email: everything@squarefeet.app